5 Questions to Ask Before Hiring a Business Coach

How do you choose the best business coach who will truly help you and your team?

A coach’s role in a professional athlete’s life is essential for their success in sports. In sports today, it would be laughable to think a professional athlete could have any success in professional sports without a coach!

Just like a professional athlete, every top CEO knows that it is essential to have a business coach.


Here are 5 important questions to ask when you’re looking for a business coach:


1. Have they had personal success in business? 

The role of your business coach should be to help you make your good company become a great company. To do that, they need to have experienced that kind of growth first-hand.

For example, early in my career, I co-founded a technology company and grew it from a start-up to $12M in 8 years. From that experience, I understand first hand what my business coaching clients are going through.

Many self proclaimed business gurus have never had much success in business themselves. Their advise and business acumen is mostly just theory. When hiring a business coach, you need to find someone who has had a track record of success.


2. What credentials do they have? 

Great athletes don’t necessarily make the best coaches. A business coach is the same way. Your business coach needs education and training on how to coach effectively. Certifications are a great indicator of the type of training your potential coach has.

A few of the top certifications for business coaching:

  1. ActionCOACH Certified Coach: Largest coaching franchise in the world. Specializes in small business.
  2. Gazelles International Certified Coach: Highly coveted certification. Experts in mid-market companies. Nearly 80% of who apply fail to pass Gazelle’s rigorous testing process.
  3. Engage and Grow Certified Coach: 87% of employees are disengaged at work. IP specializes in increasing employee engagement.
  4. International Coaching Federation Certified Coach: Most recognized certification body for independent coaches of all types that are not part of a larger certification enterprise.

3. Are their clients like you? 

Everyone has different niches as a business coach. Some business coaches work with small and micro businesses and some work with multi-million dollar companies. Seek out a coach that specializes in and has significant experience with your kind of business. 

4. Have their clients had a track record or success?

The proof is in the pudding. If your prospective coach has vast experience in your niche, but their clients are also very successful, why wouldn’t you pick a coach with a track record like that? A great business coach will even provide client references, or, at the very least, client testimonials, that can help give you some insight as to what working with that coach is like.

5. Do your personalities click?

You may discover that an otherwise perfect business coach is difficult to work with. Personalities don’t always mesh. Your coach should be someone who has your trust and confidence.

If there is no connection and mutual trust, the coaching process is doomed from the beginning. You need to have values that are aligned both in and out of business. 

There are many things that a great business coach can bring to your business, so do your homework when shopping around.

So potential clients can see if business coaching is right for them and their organization, I offer free business strategy sessions for owners and CEOs to get a taste of working with me as a coach (more info).

In addition to these questions, what other questions are on your mind when looking for a business coach? Leave your thoughts in the comments section below.

Rob Garibay
Business Expert and Coach, Founder of

-Ranked among top 3 of business coaches in U.S.
-Ranked among the top 15 coaches in the world
-Clients recognized among the Inc. 5000’s fastest growing businesses in the USA
-Author of Energize Your Profits
-International Keynote Speaker

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